How to Write a Press Release!

By Sandy Lawrence on August 8, 2018 in PR, PR Success, Press Release

Press Releases like a New York City Public Relations company!

Six Basic Tips to Enhance Your Press Release and Improve the chance of Getting Noticed by the Media

To see results from publicity, specifically press releases, here are a number of ways that authors can choose to enhance their quality. Many authors, specifically first-time authors may be unaware of simple methods they can use to enhance their press releases and make them more visible; most enhancements do not require the spending of any additional money.

  1. Make them eye-catching and appealing (Remember, we live in a visual, digital world):

    1. Logos, pictures and charts also catch the eyes. Use to create brand recognition. As an author continues to send press releases, the media or a journalist may begin to recognize your press release by a quick glance at the logo.
    2. When using pictures be sure to engage the services of a professional. A company that hires a professional photographer when creating their company catalogue could use a picture from their catalogue when sending out their press release.
  2. Make your press release search engine friendly

    How to Write a Press Release

When using press releases online, make them keyword optimized. By using keywords that your potential or ideal client would use to look online for you and words that tie in to products, customers will find your website when using search engines to locate products or services they want.

3.Review the press release carefully

Either get someone to review the press release for you before sending it to the media or look over it again carefully. Does it really create the impression you want journalist and potential customers to have of your business? Is the information newsworthy? Does the press release read like an advertisement? By getting help or coming back to it later, you can decide if the story is objective and focused on the event or occasion you are promoting.


Though most businesses take care to spellcheck and grammatically check their articles they tend to forget the headline.

Headlines should contain the key words, attract attention, and add a little tease to make someone read what you have to say. Information should be easily readable. Break up longer sentences and use everyday language. Like news articles, short paragraphs are also ideal.

5.Too short or Too Long

Some make press releases too long, even though this particular tip is not as critical today in the world of email and digital media.

Other businesses make the release too short, if it only takes you a few sentences or a single paragraph to give the reader all the information, then maybe you do not need a press release. Though acceptable length for a press release varies, a length between 300 and 500 words is most often used. An acceptable length for longer press releases is around 800 words.

6.Link back to your company

When writing a press release, add relevant links to your company information. In addition to listing your Web site address in the contact information area when submitting online, you can link press releases back to the specific page on your site that the press releases relates too. Linking your press release to your blog can also be used to get attention. If you read other industry blogs, leave relevant comments and post a link back to your press release.

Writing and sending press releases to promote your business or your book can be a very cost-effective way to get publicity and keep your name in the forefront of the news and your target market.

Use these tips and contact me with questions or requests for additional information.


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Sandy LawrenceView all posts by Sandy Lawrence


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