Get Your Twitter and Pinterest Account Prepared for Marketing

By Sandy Lawrence on February 28, 2017 in Marketing, Social Media

Last week we started a series about  Using Social Media to Market Your Business.   We covered Facebook pages, groups, etc.  and now we are going to focus on Twitter and Pinterest.



Get Your Twitter and Pinterest Account Prepared

You may already have accounts, but they may not be optimized or properly targeted, or may not match your current branding.  So take the time to follow along and update your accounts.

Remember, just having an account is not enough.  You want it to promote your brand and be something people remember.

Create/Review Your Twitter Account

Your Twitter account will need a few things to stay consistent with your  brand:

  • Header image
  • Profile image (It is great when you use the same or similar picture on all your social media profiles.
  • Short description (160 characters)
  • Your Business URL

Spend a few minutes updating these.  Make sure your accounts are sending the message you want clients and customers to get.

Create/Review Pinterest Account

To create a business account on Pinterest. You will need:

  • A profile picture
  • A short “about me” section (be sure to include keywords)
  • Your Business URL

Once the profile is complete, You need to begin building “boards” based on the type of content you create and share. Start by looking at your blog categories for ideas. You can also browse the Pinterest accounts of some competitors for ideas.

If you already have boards, look at how they are named.  You might want to change them if there are errors or they don’t fit with your business.

**Note to Business Owner: If you already have a lot of followers on your personal account, you may want to simply convert that to a business account rather than starting from scratch.

Additional information about Pinterest can be found here.

The goal is for you and your business to stand out regardless of which account they find you on.  As they move from one social media to another and find you, they should see the same branding and know it is you.

Need Help

If you need help with PR or marketing for your business, consider giving us a call.



About the Author

Sandy LawrenceView all posts by Sandy Lawrence


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