Running a business can get expensive. But it doesn’t have to cost as much as you might think to advertise and get new clients.
7 Keys to Marketing Your Business
Here are seven great ways to market your business that won’t cost you a dime:
- Social Media. Facebook, Twitter, Instagram and YouTube are excellent sources for sharing what you do and allowing your prospects to find you. The key is to be active on a regular basis and engage with your market to keep them interested. New algorithms in social media penalize you for promoting in your regular feed. Save the promotions or sales of product for your paid advertising and use the free feed to engage with customers and build relationships.
- Pinterest. Pinterest is a hot place for selling products and services. In fact, Pinterest has been shown to drive more traffic than Facebook and Twitter combined! Create boards, post your blog posts and/or items you have for sale, repin other similar pins, just get active. It won’t take long to see more traffic to your site.
- Blog and Guest Blog. Your prospects want to know who you are and what you are about before they work with you. Blogging is a great way to share your thoughts, ideas and information with your prospects. Guest blogging for someone else is also a great way to get yourself in front of new prospects. Look for opportunities to share your information on other sites. Don’t have time to write, consider hiring a ghostwriter or freelance person to write for you.
- Be a Guest Speaker. Look for local groups who may be in need of a guest speaker. Most won’t have a budget to pay you, but they will usually agree to let you hand out your information in exchange for speaking. Offer a free giveaway or discounted service to people who attend the event and contact you within a few days. This will encourage anyone who is interested to contact you.
- Follow Up! Follow Up! Follow Up! Research shows that your prospects have to hear from you at least 5 times before they are ready to do business. But most people stop following up after the first or second connection. Create a follow-up schedule to keep track of your prospects and make sure you are reaching out to them at least once each month.
- Create a Newsletter. Keeping in touch with your followers on a regular basis is important. Too much time without contact and they will forget about you. Send out a newsletter once a week, twice a month, or once a month depending on your preference; just make sure you do it regularly.
- Update Your Email Signature. Make sure that you have links to your website, social media pages, and any other resources or information about you in your email signature. Every time you send an email you could be reaching a potential prospect. Give them the opportunity to get to know who you are and what you do.
Now you know what you need to do, create a schedule and put time slots into your calendar for when you are going to do each of these items. Some, such as the email signature, will only take a few minutes one time and you will be good to go. Others will need weekly or daily attention such as the Follow Up and the Newsletter. Schedule the time in your calendar in advance so you are sure it gets done. Don’t have time to do it all, outsource a few of the items such as social media or blog writing, creating a newsletter, customer service, and Pinterest.
Need Some Help
If you need help promoting your business, please contact Perceptive Public Relations and schedule a time when we can talk about your needs and whether we would be a good fit to help promote YOU.