As a public speaker, you want to get the word out about you speaking availability. We discussed ways PR could help get your name out there. Another great way is through social media. I know, to some it is just a
I know, to some it is just a big time waste. Some feel it is a temporary fad and not worthy of your time. But think again, even if it is temporary, it reaches a lot of people. As of June 2017, Facebook had 32 billion daily active users on average. Up and coming Instagram has 500 million daily active users. We can’t just ignore those numbers.
So how can you use social media to help your public speaking business? Let me share just a couple of the ways:
1. Increase Reach
Not everyone will be able to hear you speak in public. But via social media, you can reach people around the world.
2. Increase Recognition
People can get to know you and learn more about you via social media. If and when they do meet you in person or hear you speak, they will already have a connection with you. Name recognition is important.
3. You will be Considered an Expert
When people get to know about you via social media they start to connect you with whatever you post about. Perhaps you are doing live video or blog posts about your subject matter. This not only ads to the name recognition but increases your expert authority status.
The more people that are talking about you on social media, the more valuable and authoritative
A great example….when I think of a Facebook Expert, I think of Mari Smith. She is world-renowned for her social media instincts and Facebook is her specialty.
4. You Know Your Audience
Social media is a two-way street. They get to know you and you learn more about your audience. It is much easier to speak in public when you know exactly who you are speaking to.
Social Media is a cost-effective way to get your name out in the world. It is relatively inexpensive and can be done with limited time.
If you can dedicate just one hour a day to developing your content and syndication strategy on social media, you could start seeing the results of your efforts. Even paid advertising through Facebook and Twitter is relatively cheap (depending on your goals, of course). Start small and increase your budget as your following and income grows.
6. Improved Search Engine Rankings.
SEO is the best way to capture relevant traffic from search engines. Google and other search engines may be calculating their rankings using social media presence as a significant factor, because of the fact that strong brands almost always use social media. Search for speakers on the topic you discuss and check out who come up at the top and chances are it will have a social media channel near the top. If you want to rank for a given topic or keywords, having a strong social media presence is almost mandatory.
7. Demographic Insights
Social media also gives you an opportunity to gain valuable information about what your followers are interested in and how they behave.
These are the benefits of sustaining a long-term social media campaign, but if you’re still apprehensive about getting started, consider these points:
- Your Competition Is Most Likely Already There.
- You Can’t Grow Until You Start!
- Potential Losses Are Insignificant. You have nothing to lose by getting involved in social media. The amount of time and money it takes to create your profiles and start posting is usually minimal, compared to other marketing channels. Remember we talked about an hour a day could make all the difference.
Social media helps speakers and can make all the difference in your future speaking engagements. Authors need to become public speakers to sell more books and social media can help you become a sought-after public speaker and author.
Don’t delay….get started today.
If you need help with your Public Relations and Social Media, please contact us at Perceptive Public Relations.