You have started a business and built a website. You are not getting the traffic you hoped and sales are stagnant. Perhaps your making one or more of the three website mistakes common in today’s online marketing world.
Inadequate Keyword Research
The key to getting your business found is to know exactly what your customers search for. Keywords are simply the words or phrases a customer types into Google or another search engine to find the service or product they need. Learning what these words and phrases are and using them appropriately will get more eyes on to your site.
If you’re business only has an online presence, keyword research becomes even more important. Rather than relying on location-based searches for customers, you’re competing with the entire Internet.
According to a survey, 82% of consumers search for local businesses online, and 50% turn to the Internet first, before resorting to older technology such as the Yellow Pages. It’s imperative that you understand how they’re searching, or they’ll never find you.
Expecting Instant Traffic
You have heard the saying, “Build it and they will come!” It isn’t true. Many online business owners feel if they build a website and have a Facebook presence people will flock to their site. It doesn’t work that way. Unfortunately, Internet marketing is just not that easy. Like anything, successful online marketing requires consistency for the long haul.
Posting on a routine basis and promoting your posts on Facebook, Pinterest, Twitter and other social media help to drive traffic to your site. It will take time and quality content to keep people coming back to your site.
There are lots of other mistakes people make, but these are the three that stand out to me. Avoid these mistakes and grow your business.
Not Collecting Email Addresses
Collecting email addresses is important to growing your business. Without a list you have no one to sell to.
If you’re not collecting email addresses from interested visitors to your business or website, you are missing out on one of the biggest marketing opportunities on the Internet. Those who provide their email address are giving express permission to market to them. You want to cultivate the relationship from the very beginning and follow up often. From the very beginning the most important thing you can do for the future of your business is to build a list.
Always remember you can’t just add people to your list because they gave you a business card. They need to voluntarily sign up (giving consent) to receive messages from you. Adding them to a list without permission is considered spamming.
While you want to build a relationship, you do not want to abuse the trust people have placed in you.