Olivia Allen over at HubSpot has pulled together 19 tactics to improve your email open rate.
One of Olivia’s tips:
“Tip #2: No one likes talking to a robot. Think about when you call a company and can’t get a hold of an actual person. It’s frustrating, right? This goes for email, as well. Never use “firstname.lastname@example.org.” I repeat, never use this email address. Not only does it make it look less personable (therefore less likely for your recipient to open it), it also stops people from adding your email to their address book.”
Read: 19 Quick Tips to Improve Your Email Marketing Subject Lines and learn about the other 18 ideas she has to improve your email open rate. These tips helped me and I bet you will find them helpful too!