Webinar Secrets: How to Create Attention Getting PowerPoint Presentations

By Sandy Lawrence on May 20, 2018 in PR Success, webinars
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Have you ever attended a webinar where the host used a boring PowerPoint presentation with slide after slide…and they just read the slides.

If the very thought of PowerPoint makes your eyes glaze over, you’re not alone. The world is filled with incredibly boring presentations, and you’ve no doubt sat through your share of them.

Now that you’re preparing your own presentations, how can you ensure your audience doesn’t feel the same way? By creating engaging, fun slides that grab and hold their attention.

You may have attended a webinar where the host just had one word on the slide or even a picture, and they could talk about that topic relating great stories, both touching and humorous. You almost hate for the webinar to end – and you will much more likely subscribe to the offer at the end of the webinar.

Here are some webinar secrets for you to consider when planning for your next webinar.

PowerPoint for Webinars

Bullet Point Poison

While you may want to outline—and yes—use bullet points in your notes, the last thing that should appear on your slides are bullets. They’re the hallmark of an amateur presenter, and should only be used as a last resort.

More Slides, Not Fewer

It’s a common mistake many new (and even experienced) presenters make: too few slides. As a general rule of thumb, plan at least one slide per minute, on average. So a 45 minute presentation should have 45 slides, give or take a few.

Fewer Words, More Images

You’ll often see presentations—particularly in the corporate world—that contain nothing but words. Again, some presenters just read right from their slides with no stories or illustrations. Talk about boring!

Instead, mix up your slides to include words, images, screenshots, graphs and other visually appealing elements. Use images that match your personality and style. For example, one of the highlights of watching any presentation by certain presenters is their use of children or dog images. Not only do they help to present the message, they keep the viewer entertained as well.

Don’t Forget Branding

Like all of your web properties, you want to be sure your slides are clearly branded. Your site colors, logo, tagline, URL and other elements help to remind viewers of who you are and what your business is. Consider creating a PowerPoint theme that you can use for all your presentations.

Clearly State Your Offer

The last few minutes of any presentation are typically reserved for your offer, so don’t skimp out here. Be sure your offer is clearly presented on your final slides, including the URL, any discount or bonuses, and the deadline for claiming them.

Finally, take the time to study the slides of the presenters you truly enjoy. Chances are if you are attentive to their presentation, others are as well. Follow their lead when it comes to number of slides, types of images, and how the offer is presented, and you’ll soon be wowing your audience, too.

Here is the link to one of the Perceptive Public Relations webinars done a few months ago! Webinar – What’s Holding You Back

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Sandy LawrenceView all posts by Sandy Lawrence

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