Posts tagged with ‘PR’

  • PR is a Public Speaker’s Friend

    By Sandy Lawrence on October 17, 2017
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    Publicity can come in different forms and from anywhere.   It can be as simple as having a letter published in the editorial column of your local paper, or as dynamic as being featured on a national TV news or talk show. Publicity increases your exposure without the outrageous cost of advertising. It adds credibility to your message and develops name […]
  • Perceptive Picks – PR and Marketing – June 2017

    By Sandy Lawrence on June 26, 2017
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    Summer, summer…..I couldn’t wait for warmer weather and now it is too hot!  Summer in South Texas can be brutal.  So I’m hanging out in the air conditioning. PR and Marketing is the Focus I selected this month’s blog posts to help you with your PR and marketing efforts.   All posts focus on PR and marketing and the various things […]
  • 7 Easy Steps to Improve Your Know, Like, and Trust

    By Sandy Lawrence on June 8, 2017
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    Have you heard the saying, “People have to know, like, and trust you before they buy from you.”    It is so true!   When a person goes to purchase something or do business with someone, they usually do so with someone they know and trust.   If there is a choice between and unknown and someone they have heard […]
  • PR and Marketing Mindset

    By Sandy Lawrence on June 6, 2017
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    Do you feel prepared to promote yourself and your business?   Wrapping your head around what it takes to promote a product or person can be intimidating.  When I co-authored Soar2Success In Marketing with Elizabeth McCormick, back in 2014, I tried to break things down into bite-sized nuggets so everyone could understand and follow through with their PR. PR and […]
  • Eating for Better Business

    By Sandy Lawrence on June 1, 2017
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    Do you eat healthy foods?   I have been trying to eat lots of fresh fruits and vegetables. Cutting down or eliminating processed foods, sugar and red meat. You might be wondering why I am making an effort to eat this way.  It isn’t just because I would like to loose some weight.  But more about trying to be the best […]
  • What is PR and Why Is It Important For You?

    By Sandy Lawrence on May 30, 2017
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    Public Relations, what is it and what can it do for you and your company? It’s about being seen, getting heard, and being found.  It’s a campaign process that keeps you “top of mind” with your clients and the potential clients you’ve just met.  It is about growing your business and gaining more market share, more revenue, and more profits. […]

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