How to Create a Social Media Content Calendar

By Sandy Lawrence on January 6, 2017 in Social Media

As someone who helps other people create social media posts and serves as a social media manager to others, I’m familiar with a lot of things that work and don’t work when it comes to posting and creating a social media presence.

Social Media Content Calendar

How to Create a Social Media Content Calendar

If you want to have great social media content going out at all times, you’re going to need a social media content calendar. This is the number one way to keep track of the content you’re creating, know what you’re posting, and also be sure you always have something new and interesting to post. When you post to your social media accounts haphazardly, you’re bound to get the same results. Instead, take time and do it right and you’ll see steady growth and engagement.

Steps to Create a Content Calendar

Here are some steps to follow:

  1. Understand your audience and the purpose of your social media accounts.
  2. Determine what types of content your audience wants to see.
  3. Jot notes, collect ideas, create images for posting to your social media.
  4. Use your calendar (you can download free templates online) and mark important dates, such as holidays you will want to post for.
  5. Plan content at least 1-2 months in advance. Plug in regulars like your blog posts, holiday content, repurposed content and curated posts.

With a content calendar, you will always see in front of you what you will be posting. This is also very useful for teams that need to work together to ensure you don’t duplicate content or topics. Everyone will always know what’s happening.


Here is an example of a social media content calendar.  This is for one day and several accounts.

Social Media Content Calendar

You can see the type of posts selected for the various time slots throughout the day.   This particular calendar was created in Meet Edgar.

Here is another example of a spreadsheet calendar that can be uploaded to Hootsuite.   You will notice the date is in column A, the time in column B and the quote is in column C.

Content Calendar Spreadsheet

Now you might think creating these calendars is a lot of work!  You are right, it is work.  It takes time, thought, and planning.  But the good news is, much or what you use this year can be used again next year.   With Meet Edgar you can load the account and then reuse whenever you wish.   You set a schedule for the type of posts you want and it automatically populates whatever you have in your library.

You can make your social media calendar on a regular calendar or in a tablet.  Whatever is most convenient for you.  Just consider it your plan or roadmap for social media.

With these tips, you now know how to create a social media content calendar. All that’s left now is to get to work. Have fun!

If You Need Help

Feel free to contact us for your social media, marketing, and public relation needs.

Perceptive PR

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Sandy LawrenceView all posts by Sandy Lawrence


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