Even before the internet was a useful source of information, the phrase “content is king” was the defining axiom of all print journalism. However, even now that the internet is a main source, the phrase still holds true.
No matter the medium, the content is still the most important aspect of good marketing. You may wonder why this is.
Search Engine Optimization (SEO)
For several years, Google and other search engines have aimed to pull up better and better results. They want their users to have the best content at their fingertips and not have to do an extensive search to get it.
This means that you must build your website around great content. It will make your website flourish. Google often measures the content of a website, and that’s why you need to worry less about marketing tactics and more about your content.
Good Content Builds Loyalty
Businesses don’t flourish from fleeting, one-time visitors. The key is to get people coming back for more. Big-name websites make their money because people decided their content was good enough for them to want to come back and purchase again or subscribe.
Many online publications fail to recognize this. They often pay too much attention to optimizing for search engines that they forget to focus on getting repeat visitors.
At the end of the day, your content will be the deciding factor in landing repeat visitors.
Selling High Ticket Items
The difference between a low quality content and high quality content website is the selling ability. A high quality website can sell $5,000 DVD sets by the hundreds while a low quality website may be able to sell $0.20 clicks via AdSense.
What kind of website do you want to have? Having great content allows you to build a relationship with your readers, and a good relationship opens doors to new selling opportunities.
In general, you can never go wrong by focusing on the quality of your content! Don’t let yourself get downgraded by search engines. Keep yourself at the top.