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Business

  • 5 Essential Steps to Under Promise and Over Deliver

    By Sandy Lawrence on August 3, 2017
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    How often have you purchased something and thought it would be perfect to solve a problem you were having, and then only to find it totally under delivered what was promised.  The diet pills that promise you will lose 20 pounds this month, the online course that promises 10,000 new email sign ups, the undergarment that promises no bulges…I’m sure […]
  • 5 Tips to Sell Yourself

    By Sandy Lawrence on July 25, 2017
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    We have been talking a lot about PR and Marketing, selling your product or service.   But you know, before you can do any of that, you have to sell yourself.  You have to believe in yourself and your product or service. I remember the first time I tried to sell something, I was nervous and unsure.  My confidence wasn’t […]
  • 3 Top Tips To Be A Firecracker In Your Industry

    By Sandy Lawrence on July 3, 2017
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    Happy 4th of July!  I hope you have an amazing day planned and enjoy time with family and friends.  I’m planning to eat some great picnic food and enjoy some down time.  I might even take in some fireworks! Then it will be back to work on the 5th.  Sometimes in summer we get in the vacation mode and forget […]
  • Do You Splurge on Your Business?

    By Sandy Lawrence on June 16, 2017
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    Do you ever throw caution to the wind and splurge on yourself or your business? I sure have.   Back in late spring, we had several graduations and I was just so proud of these kids, I sure splurged on celebrations. I think we all splurge at times.  It is just a part of human nature.  We see things we […]
  • Tips to Improve Customer Service

    By Sandy Lawrence on June 13, 2017
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    Is your customer service hurting or helping your business efforts? Recently when eating at a lovely restaurant, we waited quite a while for service.  When our waitress arrived, we asked a few questions about different menu items and she seemed totally uninterested and hardly answered our questions.  We place our order and there was no “Thanks, or I’ll get this order in.” […]
  • 7 Easy Steps to Improve Your Know, Like, and Trust

    By Sandy Lawrence on June 8, 2017
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    Have you heard the saying, “People have to know, like, and trust you before they buy from you.”    It is so true!   When a person goes to purchase something or do business with someone, they usually do so with someone they know and trust.   If there is a choice between and unknown and someone they have heard […]

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