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  • Perceptive Picks – PR and Marketing – June 2017

    By Sandy Lawrence on June 26, 2017
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    Summer, summer…..I couldn’t wait for warmer weather and now it is too hot!  Summer in South Texas can be brutal.  So I’m hanging out in the air conditioning. PR and Marketing is the Focus I selected this month’s blog posts to help you with your PR and marketing efforts.   All posts focus on PR and marketing and the various things […]
  • PR Ideas for July 2017

    By Sandy Lawrence on June 21, 2017
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    It is time to think red, white and blue!  The Star Spangled Banner and America the Beautiful! It’s time for summer fun, family get-togethers, and of course, summer marketing strategies. If you’re looking for new ways to connect with your customers and audiences, look no further! Heat up your sales with these new PR and marketing ideas for the month […]
  • Do You Splurge on Your Business?

    By Sandy Lawrence on June 16, 2017
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    Do you ever throw caution to the wind and splurge on yourself or your business? I sure have.   Back in late spring, we had several graduations and I was just so proud of these kids, I sure splurged on celebrations. I think we all splurge at times.  It is just a part of human nature.  We see things we […]
  • Tips to Improve Customer Service

    By Sandy Lawrence on June 13, 2017
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    Is your customer service hurting or helping your business efforts? Recently when eating at a lovely restaurant, we waited quite a while for service.  When our waitress arrived, we asked a few questions about different menu items and she seemed totally uninterested and hardly answered our questions.  We place our order and there was no “Thanks, or I’ll get this order in.” […]
  • 7 Easy Steps to Improve Your Know, Like, and Trust

    By Sandy Lawrence on June 8, 2017
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    Have you heard the saying, “People have to know, like, and trust you before they buy from you.”    It is so true!   When a person goes to purchase something or do business with someone, they usually do so with someone they know and trust.   If there is a choice between and unknown and someone they have heard […]
  • PR and Marketing Mindset

    By Sandy Lawrence on June 6, 2017
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    Do you feel prepared to promote yourself and your business?   Wrapping your head around what it takes to promote a product or person can be intimidating.  When I co-authored Soar2Success In Marketing with Elizabeth McCormick, back in 2014, I tried to break things down into bite-sized nuggets so everyone could understand and follow through with their PR. PR and […]

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