Whether a beginner on Facebook for business or an old pro, these tips may help you get noticed online.
Hopefully these tips will help relieve some of the anxiety new users and newcomers to social networking sometimes feel. It also should serve as some good reminders to those of us who have been on Facebook forever.
1. Understanding Facebook and the Rules
It’s important to understand what Facebook is all about. It works by connecting people, either one-on-one (friends) or through groups. So you can tap into this method of social networking for your business. Facebook actually has rules, too, so you’ll want to familiarize yourself with their terms and conditions. Most likely, you aren’t going to break any Facebook rules unless you’re being really offensive, but it’s a good idea to read the rules anyway.
2. Keep your focus
When you begin your business ventures on Facebook, it’s a good idea to keep your focus. Your business has a purpose, and you’ll need a good grasp of what that purpose is. This will help you connect with the right groups and prospective customers.
When you begin filling your page with content – the information that people read when they visit your page – keep it on topic. Prospects will lose interest if your content has no focused purpose. That being said, there is no problem with letting your personality shine through and offering up some personal tidbits of information occasionally.
To help keep your focus and avoid getting “sucked in” to the social aspects of Facebook, it may help to schedule certain times of the day when you do your social networking.
3. Complete your “About” Section
Make sure you have all important information in your about section. Don’t forget to include a link back to your website.
4. Keep it professional
When you set up a Facebook business page, you will need to fill out your personal information. When you fill it out, make sure the information is true and real, but also professional. Personal details are not the first thing that visitors should see when they come across your page. Think of your personal traits from a business standpoint, and describe yourself using professional criteria.
5. People want to see you
Having the neutral blue silhouette is considered a no-no from a business perspective. Your avatar – the little picture that everyone will see beside your comments, posts, and on your page – needs to show an image of your best professional you. Not your kids, your cat or your dog, but a picture of YOU. Make sure it is a recent picture, not 20 years ago. Also, people need to be able to recognize you if you go to an event. So make sure your hair is the same color and close to the same length.
6. Things to avoid
When you first start up on Facebook, you will probably see a lot of frivolous games, gifts, and so forth that are not relevant to your business. It’s a good idea to block these things in your personal settings, and avoid participating in “chain mail” types of communication.
It’s also a good idea to avoid “spamming” others. This is when you send out all kinds of promotional material and information all at once to all sorts of Facebook users, and continue doing it daily. It can turn prospective clients off quickly. They may block you, or remove their status as your friend or fan.
7. Don’t Sell, Sell, Sell, to Your Followers
People are not on facebook to be sold to. They are there to connect with people. So work on building the relationships. For every 6 posts you can include one involving sales. If you only post once a day then every 6 days you can sell something. If you post 12 times a day, then you can sell something twice per day.
BONUS…..Have Fun! Facebook is a great place to connect and build relationships. It should be fun and something that makes you happy.
Facebook is just one of the many ways you can use social media as a PR tool to break through..get noticed…and be known!
If you would like to learn more about the Social Media or the PR Mastery course I am teaching, please feel free to contact me.