Lots of people market through Facebook. Some are successful, some not so much. If you wish to market using Facebook, there are some strategies that can help. Regardless of what business you’re in, these strategies may prove helpful in getting the word out about your products. Here are some of the better-known marketing tools and tips available for Facebook users.
1. The App
Probably the most important marketing strategy you can employ is the app (or many apps). Short for “application,” apps are software that can enable you to do all sorts of interactive things, from hosting events to holding contests. Here are a few of the apps you might consider adding to your Facebook business page.
* Events – The Events app lets you spread the news about what’s happening. You can notify large numbers of people and update them quickly about an event and its details.
* Badge – Link Facebook users to your website with the Badge app. It’s a good idea to have a “Find us on Facebook” button on your website, too.
* Networked blogs – You can use this app to update your latest blog post in your profile feed.
Recently I used a Giveaway Application known as Rafflecopter for my 100th Blog Post Celebration. It is easy to use, adds the contest to a Facebook page and automatically selects the winners for you when the contest is over. I had so much success I am now helping a client use it for her book launch. You can enter for FREE prizes here.
2. Research your market
Any marketing strategy is improved with market research. You can research Facebook’s demographics online – articles abound that relate the results of case studies and demographic research. This might best be tackled through an online search – type “research Facebook demographics” into your search engine and examine the results. You can also search Groups on Facebook in many markets.
It is also good to use your “Facebook Insights” to know when you customers are online, when is the best times to post, etc.
3. News feed
There are various tactics for getting your information to spread rapidly, but some knowledgeable Facebook users say that news feed is the best way to get this kind of coverage. The news feed is the central part of your Facebook page; it’s where your activity is posted and it’s the first thing people see when they visit your page.
Also known as a timeline, remember posting pictures and video gets more engagement and seems to be shared more than plain text.
4. Join groups
Joining groups gives you a means by which you can post informative videos, links, and so forth in your demographic. Join groups that are relevant to your business and participate. If you are knowledgeable about a topic of discussion, share your knowledge and others will soon start to think of you as an expert. You can also form groups of your own and invite others.
Of course you can do ads and paid sponsoring of posts, etc. But for now we are just focusing on organic marketing of your content.
5. Hold a Facebook Party
Facebook parties can last anywhere from 20 minutes to an hour or longer. Most are an hour and the sponsor gives away free prizes. They are usually fast paced events and they create interest, engagement, and new fans. You can run your own, or hire someone to run one for you. I held a similar party and I hired someone to write the script and organize the party.
Regardless of what type of business you have, Facebook Marketing will help you grow your business. People want to do business with those they like, know, and trust. When you are on Facebook, people get to know you and when they want a product or service that you offer, they will think of you can do business with you.
While we are talking about Facebook, are you following my page? Perceptive Public Relations