5 Essential Steps to Under Promise and Over Deliver

By Sandy Lawrence on August 3, 2017 in Business

How often have you purchased something and thought it would be perfect to solve a problem you were having, and then only to find it totally under delivered what was promised.  The diet pills that promise you will lose 20 pounds this month, the online course that promises 10,000 new email sign ups, the undergarment that promises no bulges…I’m sure there is at least one thing you have been promised that didn’t deliver.

Well, that sort of leaves a bad taste in your mouth.  When it happens to me it either makes me feel like I was ripped off or that I did something wrong and it didn’t work for me.  Either way, I’m bummed out about it.

Over Deliver

Don’t do that to your customers!   Find a way to under promise and over deliver.  When you find that sweet spot, your customers/clients will not only be repeat customers but they will tell their friends and family and anyone else who will listen.

When you promise something to your client, a phone call, email, or introduction – be sure to deliver as promised!


These 5 tips will help you over-deliver:

  1. Make sure you understand what you are promising and committing to.  If you are planning to complete a draft by Friday. Make sure the customer understands it is a rough draft and in no way a completed project.  Communication is key!
  2. Think about what you are committing to.   Sometimes it helps to think it over before making a commitment to a client, especially one that may be difficult to produce.  Make sure it is something you can deliver.
  3. As soon as you leave your client make sure you have written down or recorded what you have promised and the due date.
  4. Immediately map out how and when this will be completed.   A phone call is easy, but if you need to do research or connect with another person, etc. before that call, you need to get your ducks in a row.
  5. Deliver the promised goods, service, or act early if possible.    If someone tells me they will have something to me by Wed. and it shows up on Tuesday.  I am always, always thrilled and will remember for future projects.

     BONUS:   If a deadline is looming near, communicate your progress.  We all want to look good, it just doesn’t always work the way we planned.  People are understanding, but it is so much better to under promise and over deliver when possible.

So go over deliver and tell me about it in the comments below!


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Sandy LawrenceView all posts by Sandy Lawrence


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