Happy 4th of July! I hope you have an amazing day planned and enjoy time with family and friends. I’m planning to eat some great picnic food and enjoy some down time. I might even take in some fireworks!
Then it will be back to work on the 5th. Sometimes in summer we get in the vacation mode and forget to stay on top of our game.
Even though the temperatures have increased and we are enjoying the extra activities summer brings, we still have to pay attention to our business.
By doing a few simple things, you can be ahead of the game. While others are relaxing, you can be a real firecracker!
Tips to Excel in Your Industry
Here are a few tips to keep you on top of things and stand out:
Offer Free Quality Information
Create how-to blog posts, lists, tips, videos or host a webinar on certain topics your niche will find useful. People will begin to see you as the expert if you continuously offer helpful information. Also, provide freebies full of useful content.
Podcasters and journalists are always looking for interesting people to interview and you are typically able to request questions aimed directly at what you are offering your clients. Use sites like HARO to pitch yourself to potential interviewers.
Speak at events or local meet-ups. If someone is invited to speak on a particular topic, the general public assumes that person must know their stuff. Not only will it get the word out at that particular event, but you can also use it as a resume builder.
Regard Yourself as An Expert
In order for others to believe that you are an expert, you must believe it yourself. Once you believe it, you will act in ways an expert would act and others will react differently. Remember that being an expert doesn’t mean you know everything; you just have to know more than the next person.
There you have it, top tips to make you stand out in the crowd during the heat of summer and all year through.
If you need help getting noticed, contact Perceptive Public Relations and we can help you stand out!