With images attracting so much attention on social media, it’s tempting to use stock photos for a better reach. But stock photos have drawbacks. Another company may be using the same photo so it won’t differentiate you. And stock photos won’t reflect your brand identity or draw customer in.
3 Kinds of Images That Get Traffic on Social Media
You don’t need to be a designer to create great images. These images tend to get the most engagement so if you can create them yourself, great! You should. If not, you can easily find someone who can work with your budget to create them for you.
1. Your Own “Stock Photos”
You don’t need a photographer or design team to take photos for your blog. Just grab a camera and a few elements and have a mini-photoshoot. Chances are your photos will end up being more natural and on-brand than stock photos you purchase. Try to get as much natural light as possible when you’re taking photos, and then you edit them and add text with Photoshop, Picmonkey or Canva. The picture to the right was taken with an iPhone while on vacation. It is fine for a blog post.
2. Behind-the-scenes Photos
Your followers love to see what goes on behind the scenes of your business and even get a peek into your personal life. Share photos of events you attend or a behind-the-scenes shot of how you created a new product. To the right is an example of me learning a new dance at a conference.
3. Images with Descriptive Text
Use an image with a text overlay for your blog posts that include the post headline. This is great for letting readers know what to expect. In cases where you aren’t sharing a blog post, you can include descriptive or funny text on top of the image as well. The example to the right has a text overlay with a quote.
Hopefully, this has given you some great ideas to get started and easily improve your social media traffic with some simple images.
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